FAST FIVE: Have Shopping Holidays Jumped The Shark?

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Have Shopping Holidays Jumped The Shark.

After years of unabated growth, Black Friday and Cyber Monday online sales dipped for the first time last year, as many shops spread out deals over the entire Thanksgiving week or even further.

“With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday,” said Taylor Schreiner, Director at Adobe Digital Insights.

Between November 1 and November 29, US consumers spent $109.8 billion online, up 11.9 percent from the same period in 2020.

With all that said, do we even need Black Friday and Cyber Monday anymore.

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