FAST FIVE: Anti-Twitter Advertisers Have Been Under-Performing The Market For Months: Here Is Your Chance To Short Them
Anti-Twitter Advertisers Have Been Under-Performing The Market For Months: Here Is Your Chance To Short Them The last few months have seen a growing number of companies choosing to exercise their freedom of speech by choosing to abandon any advertising platforms that dare allow freedom of speech to virulently spread among its users.
– Stephen King (@StephenKing) November 22, 2022 Since Elon Musk's takeover of Twitter, the fearmongery and virtue-signal-ery has been turned up to '11' as the 'woke-est' of those companies have reportedly pulled hundreds of millions of dollars worth of advertising from the social media platform (despite Musk's insistence that “Twitter's strong commitment to content moderation remains absolutely unchanged.”) Found in closet at Twitter HQ fr pic.twitter.com/3xSI3KvvHk – Elon Musk (@elonmusk) November 23, 2022 Oddly, the advertisers are abandoning the platform as its user-base is growing to record highs.
Twitter added 1.6M daily active users this past week, another all-time high pic.twitter.com/Si3cRYnvyD – Elon Musk (@elonmusk) November 22, 2022 So, in an effort to quantify just how broke you can become if you go woke, we created the 'woke advertisers' basket.
and in most cases, have played the 'virtue signal' card while doing so over the “dangers” of being on such a “hate-filled” platform”.
Otherwise, companies identified on this list are “quiet quitters”, based on a Media Matters analysis of Pathmatics data.