FAST FIVE: Visualizing 50 Years Of Gaming History, By Revenue Stream (1970-2020)

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Research from Pelham Smithers shows that while the tidal wave of gaming has only continued to swell, the driving factors have shifted over the course of gaming history.

Eager to capitalize on a growing home console market, Atari licensed extremely high budget ports of Pac-Man and a game adaptation of E.T.

In 1988, arcade company Sega entered the fray with the Sega Mega Drive console (released as the Genesis in North America) and then later the Game Gear handheld, putting its marketing emphasis on processing power.

All the while, companies saw a future in mobile gaming that they were struggling to tap into.

After seeing the success that games like Pokémon Go had on smartphones-reaching more than $1 billion in yearly revenue-and Grand Theft Auto V's record breaking haul of $1 billion in just three days, companies are targeting as much of the market as they can.

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