FAST FIVE: YouTube Demonitizes Anti-Vax Channels After BuzzFeed Contacts Advertisers
Their ads appeared on videos from channels including VAXXED TV, LarryCook333 (a proponent of StopMandatoryVaccinations.com), and iHealthTube, all of which YouTube has since demonetized, or prevented from running ads.
AT&T, Hasbro, Kellogg, Epic Games and Nestle were among the other brands who did the same. “Any content – including comments – that endangers minors is abhorrent, and we have clear policies prohibiting this on YouTube.
“There's more to be done, and we continue to work to improve and catch abuse more quickly.” According to BuzzFeed, “Other companies that asked YouTube to stop their ads from appearing alongside anti-vax content include: Brilliant Earth, a jewelry company, which said it has “made internal adjustments to our ad settings and will also follow up with our advertising partners to prevent our ads from appearing next to this content.” CWCBExpo, a marijuana trade show, which said it would be “implementing strict guidelines on content placement and is eliminating hundreds of YouTube channels/videos and negative keywords.” XTIVIA, which said it was “reviewing the ad placement,” which was “not [its] requested target.” SolarWinds, a software company, which said the placement was unintentional and that it had “adjusted [its] filters to further refine the targeting of our ads on YouTube to better align with our targeted audience, MSPs and technology professionals.” YouTube responded earlier this week to another controversy after Rep.
Adam Schiff (D-CA) demanded that Facebook and YouTube parent company Google address anti-vax information on their platforms. BuzzFeed's journalistic activism is reminiscent of CNN – which hounded advertisers to 'unperson' InfoWars founder Alex Jones last year.
“Many of the brands — including Nike, Moen, Expedia, Acer, ClassPass, Honey, Alibaba and OneFamily — have suspended ads on InfoWars' channels after being contacted by CNN for comment.”.