It almost looks as if the conservation ethos for American consumers has finally taken hold.

A discouraging drip, drip of bad news for the electricity industry.

For the six months ended June, electric sales to ultimate customers in the US actually rose 3.5 percent.

Consumer attitudes towards electricity usage were not likely altered.

It is not unreasonable to think the local electric utility could one day appeal to consumers as the carbon-free, home climate comfort provider operating on both sides of the meter.

Categories: ZH